BEAUTY AFRICA EXHIBITION & CONFERENCES 2015

Hi people,

Hope your weekend was fantastic irrespective of the crazy traffic that is a common occurrence in the “city of excellence”.

I digress. I would like to give you an update on the Beauty Africa Exhibition and Conferences that took place between 7th-9th October 2015 at the Eko Convention Center. If you follow me on Facebook and Twitter, you would have an idea of what I am writing about.

The Conference is the 2nd of its type as the first was held in October 2014 at the same venue where this year’s was held. The event showcases to the African Market the very latest beauty, wellness, aesthetics and anti aging products, brands and techniques from across the world. It is also aimed at providing a platform for beauty professionals in Africa and beyond to meet, network, source suppliers and embellish their knowledge; learning from both international and local experts about current techniques and technologies in order to enhance their business acumen and success.

I must commend the organizers this year as there were discussions and personalities that just made the conference oh so much more interesting.

On day one Khuraira Musa of Khuraira Cosmetics USA was there as she headed the panel of people who talked about Business Strategies in the growing beauty industry in Nigeria, Fatima Mamza of Mamza Beauty was also featured and she touched on The Fundamentals of colour and complexion for the bridal beauty. She was very engaging as she threw questions out to the audience  and also gave up a few of her makeup tips. Bimpe Onakoya of L’Oreal took the audience on a journey through the world of Fantasy makeup.

Day 1 of Beauty Africa Exhibitions 2015 Photo Credit: Glam Beauty by Bel

 

On day two Dr. Hilda Ashio Titiloye (a very beautiful and wonderful lady) of SKIN101, Abuja revealed the techniques of Mesotherapy and Carboxytherapy in the treatment of cellulite and other skin conditions. She also gave some practical demonstrations on how Mesotherapy works. Practical demonstrations using Biologique Recherche (Paris) products/treatments were also given by a representative of Apple and Oranges Total Body Therapy. Day two also saw us discussing with the top beauty social media icons in Nigeria on how to build and sustain the beauty business through effective social media using blogging, Twitter and Facebook.  The likes of  Ezinne Alfa  of Beauty in Lagos who headed the panel, Lola Maja of Sacred Beauty, Jennifer of Bella Naija, Stella Marais of Stella’s Addiction, Nibi Lawson of Kinky Apothecary and Daboju Ogboru of Savvy & Chic Hair Beauty Hub who were members of the panel.

Day 2 of Beauty Africa Exhibition 2015. Photo Credit: GlamBeauty by Bel

Day three featured mostly makeup professionals treating a myriad of different makeup topics and hair specialists showcasing the latest hair trends and treatments.

All in all, this year’s exhibition was a great success as it featured more vendors than it did last year. There were quite a lot of companies that came from outside the country to showcase their products and services.

Photo Credit: GlamBeauty by Bel

Overview of some of the stands of companies that attended the event to showcase their services and products. Photo Credit: GlamBeauty by Bel

I look forward to attending next year’s Beauty Africa Exhibition and Conferences!!!!!!!!!

Thanks for checking in on me.

Bel

 

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10 SPA/WELLNESS TRENDS THAT ARE THE RAVE IN 2015- PART 2

Going green

World wide, people are paying more attention to living a natural and environmentally friendly lifestyle and this spills into their spa treatments as well. There has been a rising demand for green treatments and products made with organic ingredients by companies who are ecologically responsible. Consumers will also be paying more attention to whether your business has implemented environmentally friendly practices such as water conservation, use of organic ingredients, and proper disposal of chemicals.

Express mini treatments

Time: Nobody seems to have enough of it these days. Hence, the onslaught of express treatments, offered by the likes of Elizabeth Arden’s Red Door and numerous others. Mini treatments can mean the difference between getting in some spa time or having to give it up due to lack of scheduling and budget concerns. It can be a great way to fill in small spaces in your calendar, feature new treatments that consumers aren’t ready to commit more time to, or provide the opportunity for clients to fit more spa time into their busy schedules.

Social / Group Experience

Spas and salons have typically been focused on individual treatments. But a growing trend is toward encompassing a more social group aspect into the spa world. From mini classes on health and wellness topics to more group treatments (such as massage or manicures).

Given the unprecedented hours people work, and their paradoxically disconnected lives spent in front of screens, fitness studios and classes are becoming the place where increasingly rare human interaction takes place. And loyalty to instructors and relationships with classmates are fulfilling basic human needs to connect. For today’s fitness fanatics, the beating heart of their social circle – their fitness “tribe” – is in many ways, a life-definer.

Wanderlust

Picture Credit: Wanderlust

Social fitness is a mega-trend, and the connection-hungry demographic will only continue to grow as long work hours and global loneliness sharpen. This trend will continue expanding beyond early adopters and go mainstream, as more people experience the value of sharing goals, values, support, get-healthy tactics and time with a fitness family.

Beauty DIYs

Consumers are no longer just treatment-oriented they are always looking for ways to extend their treatments and have them last longer. They are also looking for ways to make a spa lifestyle more affordable. DIY treatments that they can do themselves at home are a rapidly growing segment of the spa and salon industry. Whether it is customized hair color that they can take home to touch up their roots or a special facial mask that will help them extend the benefits of their facial, there are many different opportunities for creating DIY treatments.

Wellness traditions from the Islamic world

There is no more powerful consumer trend across the developed world than the hunger for all things authentic and indigenous, impacting what we now most want to eat (the latest global “superfoods” and ancient grains), to where we most want to travel (suddenly a far wider, exotic map). It’s why the spa/wellness scene is increasingly a global village, with approaches like Indian Ayurveda and yoga and Traditional Chinese Medicine now embraced worldwide.

Wellness traditions of the wide Islamic world offer–with 1,000+ years of sophisticated, nature-based traditional medical systems and countless beauty solutions and body treatments. And this is a vast “wellness” map that stretches from Middle Eastern countries like Saudi Arabia and the UAE to North African nations like Morocco and Egypt to Sub-Saharan countries like Nigeria and Sudan to Central Asian states like Turkey or Kazakhstan  and  Southeast Asian nations like Indonesia and Malaysia.

Many people are only familiar with a handful of traditions…a few Middle Eastern super-spices…that Moroccan argan oil in their hair…a Turkish hammam. Spafinder predicts that more of the world will experience nutritional, preventative health, beauty and “spa” traditions central to Islamic worlds in 2015 and beyond  as more Middle Eastern/African spas are moving beyond “Asian” menus, to go deeper into indigenous ingredients, medicines, treatments and design– even though they might not even know it.

Read more on Wellness traditions from the Islamic world at: http://content.spafinder.com/wellness-traditions-islamic-world


Resources

Spafinder.com

Marketwatch.com

SpaBoom.com

10 SPA/WELLNESS TRENDS THAT ARE THE RAVE IN 2015- PART 1

A lot of people this side of Africa think that going to a spa is more of a luxury than a necessity. I beg to differ; the “spa experience” is becoming “more accessible than ever” according to Lynne McNees the president, International Spa Association. Spas help us to manage stress and take that much needed time out to disconnect from the craziness of our environment and recharge our empty batteries.

Despite the pluses going to the spa give us, these days people are looking for much more than the basic pampering. The need to learn how to take better care of themselves provides an all-pronged approach to better health.

To have an idea of how things are changing in the spa industry worldwide, here are a few trends that are coming up strong in the pursuit of health and wellness this year 2015:

Relax Spa

Wellness and preventive treatments

Spa enthusiasts will continue to focus on wellness and the treatments that will help them support good health and well-being as time progresses. These could be treatments designed to protect the skin and hair from environmental damage, wellness massage packages.

Specialty spas

A lot of spas were expanding their menus trying to cater to everybody, however the trend now is to offer convenience and affordability by setting up niche spots that cater to a particular treatment; be it massages, feet, hair, brows or lashes.

Personal or customized treatments

Everybody loves the idea of having a couture treatment prepared just for them. There will obviously be a continued growth in these form of treatments and services that have a customization aspect to them. Whether it is picking the essential oils to be used in a massage, or choosing the focus of a facial, everyone loves to feel like the treatment they are receiving has been thoughtfully picked and unique just for them.

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Treatments for men

Men are a huge and potential demographic who are becoming more aware of the value of taking better care of themselves and spas are sitting up and taking notes. So far we have already seen this trend become more obvious in the Nigerian landscape especially in the big cities where men apart from looking for treatments that help with stress and pain relief they also indulge in the couples’ massage packages provided by such spas. From high-end barber services to facials and massage, the demand for treatments designed for men will continue to grow.

Spa detox programs
Face it – despite our best efforts, sometimes we don’t eat as well as we should, breathe as much as we think we are or de-stress when we’re not in yoga. Spa detox programs try to remove environmental and dietary toxins from the body in order to promote health. People who detox at spas generally lose weight, gain energy, and become calmer. But not all detox programs are alike, so it’s important to do your research on spas that offer detox programs and the kind of detox programs they have to make sure you get into the right detox program for you.

Check in next week for the remaining trending spa treatments that are becoming a huge hit.

Hello world!

This blog is the blog for my company’s website- GlamBeauty by Bel. As the name of the blog suggests, it’s an encouragement to visit a spa and to get all the benefits going to a spa will give you. The blog will also be providing wellness tips and offering suggestions on how to relax and de-stress as well as providing spa news and trends in the industry both locally and worldwide.

Happy Reading!!!!